(More images here)
The more I see super-designed, minimalist, clean, modernistic, and especially photo-incorporated packaging for beers, the more I hate it. It’s just… not for beer. This would be a beautiful wine package design. But beer is just a little more manly, little less frou-frou art school. Like if someone saw a guy drinking this at the bar he’d laugh and call him a faggot. It’s like that whole Stella Artois/Still-a Beer thing.
(Source: mccready)
